No. 2 (2026): Development Service Industry Management

Статті

• IMPROVING STATE REGULATION OF THE CRYPTOCURRENCY MARKET IN UKRAINE

  Olha NECHAY

  8-18

  • PDF (Ukrainian)

• BEHAVIOURAL-MARKET APPROACH TO ASSESSING BUSINESS ACTIVITY

  Sergiy MOROZ

  19-27

  • PDF (Ukrainian)

• CURRENT DIRECTIONS FOR PROTECTION OF ENTERPRISE INFORMATION RESOURCES IN THE CONDITIONS OF CYBER THREATS

  Svitlana YAREMKO, Sergey DEMENTIEV, Ruslan NOVITSKYI

  28-33

  • PDF (Ukrainian)

• MODERN APPROACHES TO INCREASING THE EFFICIENCY OF HOSPITALITY ENTERPRISE MANAGEMENT

  Olena SHYDLOVSKA, Olha DULKA, Vita TSYRULNIKOVA, Mariia KOVTUN

  34-43

  • PDF (Ukrainian)

• THEORETICAL BASIS FOR FORMING A MODEL FOR CHOOSING STRATEGIC DEVELOPMENT DIRECTIONS FOR CONSTRUCTION INDUSTRY ENTERPRISES

  Oleh ALEKSIENKO

  44-53

  • PDF (Ukrainian)

• FORMATION OF INCLUSIVE SERVICE AS A FACTOR IN ENHANCING THE COMPETITIVENESS OF RESTAURANT BUSINESS

  Maryna RІABENKA

  54-62

  • PDF (Ukrainian)

• IDENTIFICATION OF PRIORITY INDUSTRIES AND TYPES OF ECONOMIC ACTIVITY IN THE SYSTEM OF TECHNOLOGICAL COMPETITIVENESS OF THE ECONOMY OF UKRAINE

  Taras VASYLTSIV, Yaroslav BEREZIVSKYI

  63-68

  • PDF (Ukrainian)

• TRANSFORMATION OF SOCIAL ENTREPRENEURSHIP MODELS IN UKRAINE UNDER WARTIME CONDITIONS

  Oleksandr KOZHUKHIVSKYY, Oleksandr VOSTRIAKOV

  69-75

  • PDF (Ukrainian)

• STRUCTURAL AND FUNCTIONAL DECOMPOSITION OF THE ENTERPRISE LOGISTICS POTENTIAL MANAGEMENT SYSTEM

  Olha HROMOVA

  76-80

  • PDF (Ukrainian)

• INSTRUMENTS FOR REGULATING RETAIL TRADE IN REGIONS: METHODOLOGY OF THE INTEGRAL QUALITY OF MANAGERIAL CAPITAL AND THE INSTITUTIONAL ENVIRONMENT OF INNOVATIVE DEVELOPMENT

  Ігena SVYDRUK, Valeria KOZLOVA

  81-88

  • PDF (Ukrainian)

• THE DIGITAL RESILIENCE OF HOSPITALITY INDUSTRY ENTERPRISES IN A CLIMATE OF SOCIO-ECONOMIC TURBULENCE

  Olena CHUPYR

  89-96

  • PDF (Ukrainian)

• GLOBAL DRIVERS OF TRANSFORMATIONAL CHANGE IN THE HEALTH CARE SECTOR: GOVERNANCE AND FINANCIAL ARCHITECTURE AND THE IMPERATIVES OF SYSTEMIC RESILIENCE

  Valerii HARBUSIUK

  97-104

  • PDF (Ukrainian)

• MONITORING OF DISH SALES AS AN INTEGRAL PART OF THE RESTAURANT PERFORMANCE MANAGEMENT SYSTEM: THE CASE OF “BOYKIVSKA HOSTYNA”

  Andriy NIMEC, Mariia PASKA, Natalia PETRYSHYN

  105-111

  • PDF (Ukrainian)

• MECHANISMS FOR RESOURCE ATTRACTION IN THE TOURISM BUSINESS UNDER CONDITIONS OF ECONOMIC INSTABILITY

  Oksana ROIK

  112-119

  • PDF (Ukrainian)

• FORMATION OF STRATEGIC DIRECTIONS FOR OPTIMIZING THE SALES ACTIVITIES OF AN AGRICULTURAL ENTERPRISE: DIGITALIZATION, DIVERSIFICATION AND CUSTOMER ORIENTATION

  Іryna HRABOVSKA, Olena SAVCHENKO, Bohdan CHOLIICHUK

  120-127

  • PDF (Ukrainian)

• MANAGING CROSS-CULTURAL TEAM PERFORMANCE IN A DIGITAL ENVIRONMENT: THE ROLE OF HR PLATFORMS

  Hanna KOPTIEVA, Oleksii SHELEST

  128-136

  • PDF (Ukrainian)

• EXPORT OPPORTUNITIES FOR DOMESTIC “GREEN” PRODUCTS TO THE EU MARKET

  Oksana DANKEIEVA

  137-142

  • PDF (Ukrainian)

• MANAGEMENT OF LOGISTICS PROCESSES IN ENSURING STRATEGIC DEVELOPMENT AND ECONOMIC SECURITY OF ENTERPRISES IN CRISIS CONDITIONS

  Dmytro VASYLKIVSKYI, Andrii DROBYK

  143-147

  • PDF (Ukrainian)

• DEVELOPMENT OF NATURAL SAUCES FOR FOOD SERVICE ESTABLISHMENTS WITHIN THE CLEAN LABEL CONCEPT

  Marina SERDYUK, Valentyna BANDURA, Tetiana KOLISNYCHENKO

  148-154

  • PDF (Ukrainian)

• THE ROLE OF SMALL ENTREPRENEURSHIP IN FORMING EMPLOYMENT AND LABOR MOBILITY

  Iryna ANHELKO

  155-161

  • PDF (Ukrainian)

• DEVELOPING A COMPREHENSIVE FRAMEWORK FOR SECURITY-ORIENTED MANAGEMENT IN ORGANIZATIONS

  Mark HALHASH

  162-174

  • PDF (Ukrainian)

• TRANSFORMATION OF CATERING SERVICES IN THE HOSPITALITY INDUSTRY BASED ON INNOVATION AND SUSTAINABLE DEVELOPMENT

  Tetiana TOMALIA

  175-180

  • PDF

• UGC, EGC AND IGC AS TOOLS FOR INCREASING BRAND TRUST IN SOCIAL MEDIA

  Yuliya ZINTSO, Maryna FEDORUK

  181-186

  • PDF (Ukrainian)

• EMOTIONAL INTELLIGENCE OF PERSONNEL AS A KEY FACTOR IN ENSURING SERVICE QUALITY IN SERVICE ORGANIZATIONS

  Volodymyr MAZUR

  187-193

  • PDF (Ukrainian)

• A SERVICEOLOGICAL APPROACH TO THE ANALYSIS OF CUSTOMER EXPERIENCE IN THE HOSPITALITY INDUSTRY

  Svitlana MOROZ, Olena KALASHNYK, Olena KAROLOP

  194-204

  • PDF (Ukrainian)

• AGILE MANAGEMENT OF UKRAINIAN ENTERPRISES IN WARTIME AND POST-WAR RECOVERY

  Nataliia TANASIIENKO, Paulina KOLISNICHENKO

  205-212

  • PDF (Ukrainian)

• A STRATEGIC MODEL FOR THE DEVELOPMENT OF PERSONNEL IN THE RETAIL SECTOR IN THE CONTEXT OF SECURITY CHALLENGES

  Nataliia DANYLEVYCH, Olena DANYLENKO

  213-219

  • PDF (Ukrainian)

• BUSINESS REPUTATION AS A TOOL FOR THE INTEGRATION OF UKRAINE INTO THE EUROPEAN ECONOMIC SPACE

  Victoriia BILYK, Olena FURSOVA, Viacheslav KREDISOV

  220-227

  • PDF (Ukrainian)

• STRATEGIC VECTORS OF ENVIRONMENTAL ENTREPRENEURSHIP DEVELOPMENT IN THE CONTEXT OF GREEN ECONOMY FORMATION: ESG, ECOLOGICAL INNOVATIONS AND FORECASTING CHANGES IN THE BUSINESS ENVIRONMENT

  Olga GARAFONOVA , Zhanna DERII, Vitaly KHVOSTENKO

  228-234

  • PDF (Ukrainian)

• FORMATION OF TOURIST ATTRACTIONS BASED ON INDUSTRIAL HERITAGE IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT

  Mariia BIELOBORODOVA, Viacheslav SHAPOVAL

  235-241

  • PDF (Ukrainian)

• ADAPTIVE APPROACH TO BRAND MANAGEMENT AT DIFFERENT STAGES OF THE BRAND LIFE CYCLE

  Tetiana NAZARCHUK, Nila TIURINA

  242-249

  • PDF (Ukrainian)

• ASSESSMENT OF THE DIGITAL TRANSFORMATION OF ENTERPRISES’ MARKETING COMMUNICATIONS

  Nazarii IVANYTSKYI

  250-260

  • PDF (Ukrainian)

• STRATEGY FOR SUSTAINABLE DEVELOPMENT OF RESTAURANT INDUSTRY ESTABLISHMENTS AND MECHANISMS FOR ITS IMPLEMENTATION IN THE CONDITIONS OF THE MODERN MARKET

  Alona KLYMCHUK, Valentyna POSTOVA

  261-269

  • PDF (Ukrainian)

• THE IMPACT OF THE WAR ON THE DEVELOPMENT OF RURAL TOURISM IN UKRAINE: CHALLENGES, ADAPTATION STRATEGIES AND PROSPECTS

  Iryna KUDINOVA

  270-277

  • PDF (Ukrainian)

• COMMODITY ASPECTS OF COOKIE QUALITY MANAGEMENT IN THE CONTEXT OF MARKET GLOBALIZATION

  Liudmyla DAVYDIUK, Oksana KULHANIK, Daria HNOIEVA

  278-284

  • PDF (Ukrainian)

• THE IMPACT OF STAFF SOCIAL INTELLIGENCE ON SERVICE QUALITY IN THE HOSPITALITY INDUSTRY

  Ihor LIADSKYI, Polina PODLEPINA, Tetiana BOROVYK

  285-292

  • PDF (Ukrainian)

• FOOD CULTURE OF THE PEOPLES OF ASIA AS A FACTOR IN THE DEVELOPMENT OF THE RESTAURANT BUSINESS IN UKRAINE

  Nataliia PRYLEPA

  293-297

  • PDF (Ukrainian)

• INTELLECTUAL SUPPORT OF HUMAN RESOURCE MANAGEMENT AT AN ENTERPRISE

  Olena ВABCHYNSKA, Olha POSVALIUK, Ivan ZAYUKOV

  298-305

  • PDF (Ukrainian)

• TRANSFORMATION OF EDUCATIONAL MANAGEMENT IN THE CONDITIONS OF MODERNIZATION OF EDUCATION

  Ruslan AVHUSTYN, Iryna DEMKIV

  306-313

  • PDF (Ukrainian)

• ASPECTS OF ADAPTATION OF ORGANIZATIONAL BEHAVIOR IN INTERNATIONAL BUSINESS STRUCTURES TO THE CHALLENGES OF DIGITALIZATION

  Ihor BEKH

  314-321

  • PDF (Ukrainian)

• ENSURING THE RESILIENCE OF THE AGRI-FOOD MARKET UNDER SOCIO-ECONOMIC TRANSFORMATIONS

  Inna MYKOLENKO, Roman GOROBETS

  322-327

  • PDF (Ukrainian)

• ANALYSIS OF THE CURRENT STATE OF ORGANIZATIONAL AND LEGAL SUPPORT FOR AGRICULTURAL ENTERPRISES' ACTIVITIES

  Inna SABADASH

  328-334

  • PDF (Ukrainian)

• THE CONCEPT OF «SISU» AS A TOOL FOR PERSONNEL MANAGEMENT IN UKRAINE’S HOTEL AND RESTAURANT INDUSTRY UNDER WARTIME CONDITIONS

  Roman KORSAK

  335-342

  • PDF (Ukrainian)

• EUROPEAN APPROACHES TO THE INTERNATIONAL REGULATION OF BLEISURE TOURISM AND THEIR IMPACT ON HOTEL DEMAND

  Natalia DOBRІANSKA, Vira LEBEDIEVA, Ganna SARKISIAN, Svitlana SHEKERA, Lіubov SHVETS

  343-348

  • PDF (Ukrainian)

• MANAGEMENT OF PERSONNEL COMMUNICATION PROCESSES IN THE CONTEXT OF BUSINESS DIGITALIZATION

  Olena PAVLOVA, Kostiantyn PAVLOV, Oksana NOVOSAD, Oleksandr SHABALA, Bohdan SAMOILENKO

  349-355

  • PDF (Ukrainian)

• METHODOLOGY FOR EVALUATING COMPETITIVE AND CONJUNCTURAL FACTORS IN THE MARKETING AND LOGISTICAL ACTIVITIES OF AGRICULTURAL ENTERPRISES

  Vasily PETRUSHOV

  356-362

  • PDF (Ukrainian)