DIGITAL TRANSFORMATION OF MANAGEMENT AND ITS IMPACT ON MANAGEMENT EFFICIENCY AND ENTERPRISE DEVELOPMENT

Abstract

The article examines the theoretical foundations and practical aspects of improving the enterprise management system based on digital technologies in the context of the modern economy. The essence of the concepts "digital technologies" and "digitalization" is analyzed, and their role in the transformation of management processes at the enterprise is defined. The main directions of using digital tools in management functions are investigated, in particular in planning, organization, motivation, control, and coordination of personnel activities.

The impact of digitalization on improving management efficiency, optimizing business processes, enhancing the quality of managerial decisions, and increasing the economic effectiveness of the enterprise is substantiated. The existence of a synergistic effect of digitalization within three interrelated dimensions of enterprise performance is proven: operational (growth of labor productivity, cost reduction, acceleration of business processes), strategic (formation of competitive advantages, increased adaptability, growth of investment attractiveness), and financial (growth of profitability, optimization of cost structure, reduction of financial risks).

The experience of using digital technologies in the activities of leading foreign and domestic companies is generalized. The main advantages and challenges of implementing digital solutions are identified, in particular personnel, technological, and organizational aspects.

Taking into account the specifics of the domestic business environment, eight priority directions for improving the digital transformation of enterprise management are substantiated, including: integration of ERP/CRM/HRM systems, development of digital competencies of personnel, automation based on RPA and AI, formation of a data-driven management culture, transition to cloud technologies, strengthening of cybersecurity, digitalization of personnel management, and development of digital channels of interaction with customers. It is proven that the implementation of digital technologies is an important factor in enhancing the competitiveness of enterprises and ensuring their sustainable development in the context of the digital transformation of the economy.