EXPORT OPPORTUNITIES FOR DOMESTIC “GREEN” PRODUCTS TO THE EU MARKET

Abstract

The article explores the opportunities for exporting domestic "green" products to the EU market. The objective of the article is to outline the components of the "green" market, their criteria, and regulatory requirements for domestic exporters, as well as to identify the opportunities and competitive advantages for domestic businesses entering the European Union Single Market with "green" products.

The conceptual components of the "green" market, their criteria, and regulatory requirements were examined. It was determined that Ukrainian exporters can no longer compete solely on low prices; instead, competitive advantage lies in synergy: manufacturing goods using green technologies in certified facilities and delivering them via eco-friendly transport.

The article lists opportunities for investing in "green" projects within domestic business. An analysis of "green" finance sectors was conducted, establishing that a focus on "green" projects is a reliable path for attracting foreign investment. It is substantiated that the "green" transition for domestic business is not only a matter of environmental responsibility but, primarily, a necessity for economic survival and a strategic advantage that will strengthen competitive positions in the EU market. It is proven that environmental transformation will allow domestic producers to shift their status from ordinary raw material suppliers to key strategic partners.