DEVELOPMENT AND ESTABLISHMENT OF THE INSTITUTE OF BANKRUPTCY IN UKRAINE

Abstract

In the context of globalization and increasing competition in the international hotel industry, corporate culture has become a key intangible asset that determines service quality, employee behavior, and long-term competitiveness. This article explores the potential of the Bushido code, a traditional Japanese ethical and philosophical system based on principles of honor, loyalty, discipline, responsibility, respect, and continuous self-improvement, as an instrument for shaping corporate culture in international hotel chains. The study analyzes the conceptual foundations of Bushido and identifies its core values that can be adapted to modern management practices in the hospitality sector. Special attention is paid to the compatibility of Bushido principles with contemporary approaches to human resource management, leadership development, service standards, and customer orientation. The article argues that the integration of Bushido-inspired values contributes to the formation of a strong value-based corporate culture, enhances employee engagement, strengthens internal discipline, and promotes ethical behavior in multicultural working environments. Using comparative and analytical methods, the research examines best practices of international hotel companies that incorporate elements of Eastern management philosophy into their corporate culture. The findings demonstrate that the application of Bushido principles supports the development of transformational leadership, improves service consistency, and fosters trust-based relationships between management, staff, and guests. In addition, the Bushido-based approach helps international hotel enterprises balance standardization and cultural diversity, which is particularly important for multinational teams and global brands. The article concludes that the Bushido code can be effectively reinterpreted as a modern managerial tool rather than a historical or cultural artifact. Its integration into corporate culture strategies of international hotel enterprises enhances organizational resilience, strengthens brand identity, and supports sustainable development in a highly competitive global hospitality market.