PROACTIVE ADAPTABILITY AND SYSTEM PROPERTIES OF THE BUSINESS STRUCTURE AS DETERMINANTS OF THEIR STRESS RESISTANCE AND COMPETITIVENESS

Abstract

The article updates the problem of Ukraine's ability to maintain economic life during the war and restore positive economic dynamics in the post-war period. It is assumed that the entrepreneurial sector should occupy an important place in these processes – thanks to the high adaptive properties of entrepreneurial structures of a small organizational format. The results of a comparative analysis of statistical information on changes in the structure and economic dynamics of the small and medium-sized business sector of Ukraine during the war are presented, which confirm their high adaptability. The expediency of the methodological clarification of the definition of «entrepreneurial structure» considering the factors of proactive adaptability is argued. One of the tasks of the research is the essentially identifying analysis of the system properties of business structures that ensure their proactive adaptability.

Based on the anticipatory approach in management theory, which appeals to the proactive adaptability of entrepreneurship as a phenomenon, the author's interpretation of the definitions of «stress resistance» and «competitiveness» of subjects of entrepreneurial activity and the content of systemic properties of entrepreneurial structures is proposed. They are presented through the definition of their role in the formation of competitive advantages in the context of ensuring stress resistance and business competitiveness. The set of properties is structured according to their essential purpose and results of manifestation in system characteristics and is filled with methodical tools of management influence. Emphasis is placed on the need for their purposeful use to solve the problems of increasing the market opportunities of small enterprises.