THE USE OF MODERN MANAGEMENT TECHNOLOGIES IN THE IMPLEMENTATION OF STRATEGIC MODELS AND RISK MINIMIZATION IN INDUSTRIAL ENTERPRISES

Abstract

In the era of rapid globalization, digital transformation, and growing economic instability, modern enterprises face the need to adapt to changing market conditions, enhance business processes, and improve economic security. In this context, modern management technologies play a crucial role in ensuring organizational efficiency, creating flexible strategic models, and minimizing risks. Research by Bain & Company and other reputable sources highlights the relevance and effectiveness of using innovative management tools and trends that encompass various aspects of business operations.
This article explores the main categories of management tools and trends. Digitalization is a key driver of enterprise transformation, and within this category, the most common tools include customer experience management, AI and machine learning, Agile management, Web3 and blockchain, and design thinking. The high level of satisfaction with the implementation of these technologies demonstrates their effectiveness in increasing productivity, automating processes, and improving customer interaction.
Organizational structure and personnel management are critical factors for company stability. In this category, businesses most frequently use employee engagement systems, change management programs, flexible work models, and statements of purpose, mission, and vision. The use of these tools contributes to higher employee engagement, effective change management, and the development of a strong corporate culture.
Operational efficiency remains one of the key factors of enterprise competitiveness. It is ensured through tools and trends such as supply chain management, total quality management, business process reengineering, Lean Six Sigma, complexity reduction, and zero-based budgeting. These approaches help optimize operations, reduce costs, and ensure sustainable company growth.
Flexible strategic planning and effective financial management are essential for sustainable business development. They rely on dynamic strategic planning and budgeting, objectives and key results (OKRs), scenario analysis and contingency planning, balanced scorecard, stakeholder strategies, and corporate venture capital.