CROSS-FUNCTIONAL INFLUENCE OF BEHAVIORAL THEORIES ON THE FORMATION OF BUSINESS COMMUNICATIONS STRATEGIES. Development Service Industry Management, [S. l.], n. 1, p. 252–263, 2025. DOI: 10.31891/dsim-2025-9(35). Disponível em: https://dsim.khmnu.edu.ua/index.php/dsim/article/view/324. Acesso em: 21 jan. 2026.