INFORMATION TECHNOLOGIES IN MARKETING ACTIVITIES: ROLE, ADVANTAGES AND RISKS OF APPLICATION. Development Service Industry Management, [S. l.], n. 4, p. 40–46, 2025. DOI: 10.31891/dsim-2025-12(5). Disponível em: https://dsim.khmnu.edu.ua/index.php/dsim/article/view/479. Acesso em: 21 jan. 2026.