INTEGRATION OF MERCHANDISE AND ADVERTISING CREATIVE TO INCREASE THE EFFICIENCY OF THE ENTERPRISE. Development Service Industry Management, [S. l.], n. 4, p. 282–287, 2024. DOI: 10.31891/dsim-2024-8(43). Disponível em: https://dsim.khmnu.edu.ua/index.php/dsim/article/view/268. Acesso em: 21 jan. 2026.