THE ROLE AND SIGNIFICANCE OF THE CREATIVE ECONOMY IN FORMING STRATEGIC BUSINESS DEVELOPMENT. Development Service Industry Management, [S. l.], n. 1, p. 88–96, 2024. DOI: 10.31891/dsim-2024-5(12). Disponível em: https://dsim.khmnu.edu.ua/index.php/dsim/article/view/89. Acesso em: 21 jan. 2026.