HARMONIZATION OF BUSINESS MODELS AND MARKETING STRATEGIES IN THE DIGITAL ECONOMY: CHALLENGES OF THE ENTROPIC ERA. Development Service Industry Management, [S. l.], n. 3, p. 169–175, 2025. DOI: 10.31891/dsim-2025-11(26). Disponível em: https://dsim.khmnu.edu.ua/index.php/dsim/article/view/439. Acesso em: 21 jan. 2026.